TURNING YOUR EXPERTISE INTO INCOME: Free 6-Lesson Mini-Course for Pro-Level Members
TURNING YOUR EXPERTISE INTO INCOME: Free 6-Lesson Mini-Course for Pro-Level Members
FREE FOR ALL SUBSCRIBERS
Another Pro-Level Perk: A Free Mini-Course
This is a free 6-lesson mini-course that provides you with an overview of the concepts behind starting a one-person digital business offering a specific type of product—an authoritative 6-lesson mini-course, based on the expertise you already possess and delivered via email.
It’s reserved for Pro-Level Members, but you can upgrade in a few seconds and get all six lessons unlocked immediately.
Here’s what’s included:
LESSON 01 - Teaching What You Already Know
The Premise: You’re Already an Expert
Regardless of your vocation, you possess at least one kind of expertise. When we think of experts, we generally envision middle-aged men and women in business suits carrying sleek leather briefcases.
But let’s get past that image.
Instead, let’s think about your vocation for a second.
Let’s say you work part-time or full-time in the hospitality industry. At first glance, you might not consider a food server or restaurant manager an expert. But consider this:
If you work as a food server, you’re knowledgeable in customer service, backbar mechanics, and guest reservation systems. You’ve also had to undergo some sort of wait staff training.
If you’re a restaurant manager, you’re most likely experienced in staff management, customer service, and vendor relations.
Within each of these vocational roles are potential 6-Lesson Mini-Courses to consider.
LESSON 2 - How 6-lesson Mini-Courses Work, Earn, and Leverage to Make You Money While You Sleep
Definition of a Mini-Course
Let’s begin by defining what mini-course means.
You may have some experience with online learning, often called asynchronous learning, because you learn when it’s convenient to open and consume the materials.
Contrastingly, classroom learning is synchronous because it occurs while the instruction is disseminated simultaneously.
A mini-course is a form of asynchronous learning in which materials (lessons, videos, links to online resources) are distributed via email.
LESSON 3 - Taking Back the Power to Determine Your Income
Let me first say that I’m confident that you’re completely sane.
You have all your marbles, and they all function without any issues. Wonderful. That’s settled.
I say this because you’d have to be the opposite of sane to accept what a corporation says your income should be. Right?
Any rational person would rather set her income instead of having a corporate salary structure determine it.
LESSON 4 - 5 Powerful Reasons to Consider Creating a 6-Lesson Mini-Course Business
Starting a business doesn't have to involve complex business plans, investors, venture capital, or even a college degree.Â
All that's required is a problem you know how to solve, a proven solution, and a population of people who will pay you for the solution.
Starting a digital business marketing mini-course delivered via email is a terrific starting point for some very powerful reasons.
This lesson concerns these five reasons, so let's get to it.
LESSON 5 - Case Study: Jill, a Pastry Chef Turned Stay-at-Home Mom Turned One-Person Business Owner & Rock Star
Today's lesson is inspirational.
It's the tale of Jill, a young woman who trained as a pastry chef and was quite successful. However, when she and her husband started a family, Jill needed a better solution than returning to restaurant work.
Jill has two young kids who keep her busy.Â
She took time off from her career as a pastry chef to stay at home with her kids. She and her husband decided together, but soon, a bit of a money crunch occurred.
While her husband fully supported Jill staying home with the children, they felt the burden of stretching their income to cover the increasing expenses now that both children are in diapers.Â
Jill looked at ways to generate extra income, but nothing she evaluated struck her as true to her personality. She wanted something that wouldn’t add stress, had a short learning curve, and didn’t require her to learn a new career.Â
LESSON 6 - Your Final Lesson -The Easy-to-Use Technology Needed Behind Your Mini-Course Business
While there isn't much to master, starting and managing your online mini-course business does involve some technology.
Fortunately, two easy-to-use providers—Substack and Gumroad—can handle most of it. I stopped using ConvertKit when I switched over to Substack. By using Gumroad’s built-in workflow function, I can sort and filter subscribers and not pay for the email list management function until I sell a product.