THE ONE PROBLEM 98% OF SUBSTACK NEWSLETTERS HAVE… THAT I SOLVE FOREVER!💪🏼
Like a Bad Guy Getting Thrown in the Slammer for Life 👮🏻
Unfortunately, most Substack publishers make the same commonly overlooked and costly mistakes.
All three contribute to a reader’s decision NOT TO SUBSCRIBE and, sadly, click away forever.
What are these all-too-common mistakes?
They underestimate the power of a Hero Post.
They misuse the About Page.
They don’t give much thought to the Welcome Email.
They’re missing out on synergy
Synergy is the combined effect of two or more entities acting together to magnify the overall effect.
The mistakes described above carry with them financial, emotional, and professional impacts that translate into one outcome: they don’t subscribe.
How synergy works on Substack
I was hired recently to revise the Hero post, About page, and Welcome email — what I call my Hero Package — for a Substacker who’s a decent copywriter (but honestly, he’s not of Superhero status… just sayin’.) 🤭
Here’s what he wrote to me the other day in response:
“Dear Superhero,
Can I call you Super, for short? Oh, never mind, forget I said that.
So you ask how my stats have changed, right. Hey, the stats don’t lie!
I immediately noticed an uptick in my subscriber rate. At first, I didn’t think much of it, but it’s proved to be a sustained result:
Since you made these changes on July 27th, my subscriber numbers have increased from 113 to 199.
I haven’t done any guest posting or social media blitzing other than my regular posts on Notes; my growth has been slow and organic.
That’s an increase of 91 subscribers over 20 days!”
Get the power of synergy working for you
I provide a service called The Hero Package that transforms a trickle of new subscribers into a raging flood.
The resulting synergy of The Hero Package’s effect results in an overwhelming desire for readers to subscribe.
Want to get the Hero Package working for you?
DM me and let’s talk!