Organic Social Media Reach Is DYING 😵
The average post reach and engagement is around 1-3%. Here's what to do.
Why do we waste time on social media?
I ask myself this question often.
The reality is that well over 90% of those who follow you on X/Twitter, Facebook, Instagram (the worst of the worst), and most other social outlets never see your posts.
As a result, organic social reach continues to plummet - with the average post reach and engagement around 1-3%.
Yes, that's right; 97-99% of your "fans" will never see or engage with your content. Plus, you don't own the social relationship with your followers.
All legacy social media outlets (Facebook, Instagram, YouTube, X/Twitter, TikTok, Pinterest, LinkedIn, etc.) can shut down your connection with your followers anytime, for any reason, without warning and with zero recourse.
Good luck getting even a reply to your repeated entreaties for mercy.
But, there is good news amidst all this gloom and doom…
Your email list
Even with a decent 30% open rate, an email list reaches over 900% more (by comparison) of your people than social posting.
Plus, you OWN that list and the relationships it nurtures.
And guess what?
With Substack, you have an email list that you can download or email directly within Substack, with your email showing up as a post in your public-facing newsletter.
Here’s a snippet from the Substack support page on email (see the link to the article in the image caption). 👇🏼👇🏼
Did you know up to 60% of Internet marketing-related sales (and profit) happen via email?
And yet, most marketers focus on "vanity" social media metrics like fans or followers because it's "sexier" to look like you have a lot of followers.
However, if you want to sell...
services
courses
memberships
coaching
digital products
mini-books
events
certifications
summits
software
etc.
Email is how you’re going to sell it.
Too many Substack publisher depend solely on their newsletter issues to drum up business and sell their products.
Imagine your Substack email list's power and enhanced responsiveness if you included a regular email marketing practice.
An Invitation to Master the Email Marketing Edge that Compliments Your Existing Publication with…
‘Substackᐩ: Beyond the Newsletter’
One of the Bonus courses I’m working on for the Tiny Tribes🪶ELITE coaching community is "Substackᐩ: Beyond the Newsletter."
It’s a course that explores how to inject the power of email marketing into your regular newsletter publishing for exponential results.
Ready to unlock the full potential of your Substack?
Your newsletter is just the beginning. While other publishers limit themselves to essential broadcasts, you can build a sophisticated email marketing engine that works alongside your regular editions.
Introducing "Substack+: Beyond the Newsletter" – your complete guide to leveraging advanced email marketing strategies while maintaining the unique voice and community you've built on Substack.
In this comprehensive course, you'll discover:
Design strategic emails that drive results between newsletter editions – without overwhelming your subscribers
Master the art of subscriber segmentation: Turn your single audience into multiple targeted groups for maximum impact
Build "set-and-forget" email sequences that naturally guide free readers toward your done-for-you services
Decode your subscriber behavior with actionable metrics that reveal what your audience truly wants
Get plug-and-play templates that transform your ideas into professional campaigns within minutes
You already own your most valuable asset – your subscriber list. Now, learn how to maximize its potential.
Whether you have 100 subscribers or 10,000, these strategies will help you:
Boost your paid subscription conversions
Deepen engagement with existing subscribers
Create multiple revenue streams beyond subscriptions
Build sustainable growth systems
Your Substack can be more than just a newsletter. It can be the hub of a thriving digital business.
Ready to go beyond the basics?
Consider joining the January 15 Coaching Cohort of ‘5 FIGURES IN 90 DAYS.’
P.S. December reservations will qualify for access to a ‘bonus module on creating high-converting welcome sequences.’