How I Write & Publish Every Day & Why It's Not a B.F.D.
Slightly Famous Tip #1 - Write & Publish Daily
If you want to become slightly famous—the go-to person in your specialty area or niche—which will ultimately help you become slightly rich, there is one thing you must do above all others.
There is no other way; it’s not negotiable.
You either do it, or you don’t.
Write & Publish Every Day
Think you can’t possibly do this?
Here’s why I disagree with you…
Every single day of your life thus far, you’ve awakened and had a thought. Nothing prevents you from writing this thought in a notebook, an Apple Note, or wherever you capture your transient thoughts for later recall.
Having a capture system is essential for all creatives. It’s how we capture ideas that would otherwise be lost to poor recall.
When you form the habit of capturing your ideas and thoughts, you’ll be rewarded with a couple of benefits:
You’ll never again lose a million-dollar idea (I’ve lost several… 🙄)
You’ll form another habit of reviewing your daily captures. During these reviews, you can make additional notes, schedule appropriate tasks, or archive the idea as irrelevant.
Always archive irrelevant ideas. Never delete them because you never know when their day might arrive, and suddenly, your next million-dollar idea might be ready to explore.
How I Write & Publish Every Day Without It Being a BFD… and How You Can Too
For the uninitiated, BFD = big f*ckin’ deal.
Most of us think a Substack post or email has to be a big production. F*ck that, right now. It’s nothing more than a state of mind.
You don’t have to think that way. You CHOOSE to believe that.
I choose never to believe that.
Do This:
Start thinking of your Substack as a two-fold entity: 1) the public-facing posts and 2) the private emails you only send to subscribers.
Write & publish 1-2 weekly public-facing posts (or according to your standard posting frequency). These posts support your core idea/offer and supporting content pillars.
On the other days of the week, send a brief 250-ish word email to your subscribers using the email Substack’s email function [Dashboard / Settings / Subscribers - scroll down to subscribers and tick the email box; select recipients, click email and type your email]. Think of these as an ongoing personal letter to your loyal subscribers. This keeps them feeling connected far more than your usual posts.
Alternatively, make these even more concise and use Substack Notes for your ongoing personal communication.
I believe email is a better choice since it only targets subscribers and not followers, making subscribing a better option for current followers.
Why Do This?
It’s not all about Getting Slightly Famous.
It is, however, about Getting Slightly Rich.
When you start selling something… a course, a service, coaching, the next big weight-loss miracle mantra, etc., you’ll need to send successive daily emails.
We sell everything online via email because getting a prospect's attention takes about 10-20 message impacts.
Think of your daily emails as a way to share your message and brand with them and get them used to hearing from you more often so they aren’t shocked when you start marketing something valuable.
Free Simplified Tracking Sheet
If you’d like a free simplified tracking sheet (Google Sheets) to track your progress, I created one that you can download here.
If you found this post useful, please consider sharing it with others and recommending Barry Baz Morris! 🙏🏼
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