EXPERTISE TO INCOME: Lesson 4 - Five Powerful Reasons to Consider Creating a 6-Lesson Mini-Course Business
EXPERTISE TO INCOME: Lesson 4 - Five Powerful Reasons to Consider Creating a 6-Lesson Mini-Course Business
Welcome to Expertise Into Income™ from BarryBazMorris.com.
This is a free 6-lesson mini-course that provides you with an overview of the concepts behind starting a one-person digital business offering a specific type of product—your authoritative 6-lesson mini-course, based on what you already know well and delivered via email.
LESSON 4 - Five Powerful Reasons to Consider Creating a 6-Lesson Mini-Course Business
Starting a business doesn't have to involve complex business plans, investors, venture capital, or even a college degree.
All that's required is a problem you know how to solve, a proven solution, and a population of people who will pay you for the solution.
Starting a digital business marketing mini-course delivered via email is a terrific starting point for some very powerful reasons.
This lesson concerns these five reasons, so let's get to it.
Reason 1: No Initial Risk.
There is no initial risk because you don’t have to create your entire mini-course before marketing it for sale.
One of the biggest mistakes I see digital entrepreneurs making is spending months writing a book or a course and then feeling like a failure when they see little return, if any.
That’s an example of hope marketing, where one throws something online and hopes it sells. There’s a smarter way to launch your subscription.
Reason 2: Immediate Cash Flow.
If you’ve done it wisely and launched your limited-term subscription, you should see immediate sales and instant cash flow. This involves marketing the content you know your market wants.
There are ways to gain assistance from your audience to create the product they want to purchase. When that happens, you experience solid buy-in from your audience.
When launch day arrives, unless you miscalculate the pricing, you’ll undoubtedly see instant cash flow, which means you’ve got a winning subscription product.
Then, and only then, do you get busy creating the content.
Reason 3: Establish Authority.
When we first start in digital business, we don’t have much in the way of reputation or authority. But that doesn’t mean it takes years to establish.
Offering a limited-term subscription that teaches one facet of your specialty area can rapidly establish authority.
Creating and marketing a subscription product can rapidly raise your reputation within your industry when it focuses on teaching a specific knowledge or skill and promises a highly desired outcome.
Reason 4: Minimal Research Required.
Since your limited-term subscription (LTS) is based on the knowledge you already possess, the amount of research will be short.
You know this material already, and although you might need to figure out how to package your existing knowledge and market it correctly, there are many ways to acquire it.
Reason 5: It’s a Win-Win Proposition.
Both you and your customers benefit from a limited-term subscription model.
The customer benefits from having a voice in determining what goes into the product. You benefit from rapid cash flow and an increase in authority. You should only begin creating your content when your audience signals that they’re willing to help.
Now that we’ve established why you should start an LTS, let’s look at additional details involved in creating and marketing one.
In the next lesson, you'll read an inspiring case study about Jill, a stay-at-home mom who leveraged her existing knowledge and expertise to create a thriving one-person business.