3 Reasons to Consistently Remind Your Clients of Their Problems
Amidst an Empire of Starving Writers, a Consistent Monthly Cash Flow Makes You the King
Yeah, yeah... I know… we’re all about out solutions
We all have our precious solutions and processes. However, we exalt them more than we should.
That’s because solutions and processes don't grab a reader's/client's attention like a problem does.
When we talk about the problems our readers and clients experience, we don’t drive them away… FAR FROM IT.
The opposite occurs.
Writing about problems and their effect on our target audience is like flipping the switch on a super-magnet.
It attracts the attention of everyone near by and that’s why you need to remind them frequently.
THREE REASONS TO CONSISTENTLY REMIND YOUR CLIENTS OF THEIR PROBLEMS
✅ PAIN ALWAYS SEEKS RELIEF. If a client still has a problem but hasn't achieved relief, she's still looking for a solution. Reminding her of the problem puts her in solution-seeking mode. 🕵🏼♀️
✅ PROBLEMS PROMOTE PURCHASING. All you did was remind your client of her problem. Look what happened; she's suddenly in solution-seeking mode. She's like a hand-cranked water pump that's been primed and is ready to bring water from the well. She's prepared for a solution. 💰
✅ SOLVE ONE PROBLEM & ANOTHER POPS UP. You don't have to create 1,000 different solutions to 1,000 problems. That would be exhausting. Instead, base your offers around one particular solution category (one-to-one assistance, group masterclasses, public workshops) that address the problems that they eliminate. 🙌🏼
Baz
P.S. Need proof? Which gets your IMMEDIATE ATTENTION in your rearview mirror?
👩🦰
👨🦱
🚨👮🏼♂️
(It's always the problem. 🚨)
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